Brian Goldfarb, CMO of Chef Software, on the profound implications of today’s new tech reality: that regardless of industry, virtually every successful company is becoming a software company. This includes everyone from airlines to insurance companies. What it means is many of the next big innovations in most industries won’t be hardware based. While tomorrow’s winners are likely to be the companies that can automate and scale IT infrastructure faster than their competitors. Raising the million dollar question, can non-IT companies automate themselves into market leaders?