Join us this May, as we launch the second episode in our Business of Booze series, featuring Cognac. We explore the history, business cycles, and future prospects of one of the world’s most widely drunk, but often most misunderstood beverages. Can Cognac make the move from traditional audiences like Karaoke and night clubs, to high-end cocktails and tasting flights? Is the industry sustainable? What needs to change within the industry to make that happen? And can Cognac unseat whisky as the aged, sipping spirit of choice among affluent, young consumers?
