Phil Trainor, Director of Security Solutions, Keysight Technologies on what personal data privacy actually looks like when we get it right. We’re all used to getting ads trying to sell us anything we’ve recently googled, or mentioned, in emails or chats online. And for many people that’s the proof that data privacy has a problem. How can we stop companies from simply harvesting, and then selling your personal information on to 3rd parties, at a profit? Will new tech like blockchain help solve the problem? And what’s at stake if we don’t get this right?