Manvi Kathuria, GM APAC, eCommerce at Luxasia, on how online retailers streamline and synthesise a uniform customer journey on regional e-commerce platforms operating in a diverse region like SEA. Where for instance, customers in Singapore vs. Indonesia are polar opposites in terms of credit card use vs. cash-on-delivery payments. How do they overcome these obstacles? Responsive UI for mobile customer experience, direct call-to-action promotions, may be the future of capturing customer’s 2-second attention span
