Michel Mommejat, CMO at Genesis Healthcare, on the future of data in healthcare and technology, from transformative IOT, to hybrid tools allowing web users to search for treatments, symptoms, etc., creating a more personalised user experience. Improving outreach to consumers, and even medical outcomes, by combating inaccurate medical information on the web. Something that’s more critical than ever, in Asia where our significant cohort of aging internet users need better quality information. Can better advice powered by AI and machine learning actually improve the quality of real, offline medical outcomes?